WeChat CRM Adaptation



WHAT can WECHAT CRM DO?




WeChat, boasting over a billion monthly users in China, is a crucial platform for brands and marketers to connect with their audience. Its multifunctional features, particularly WeChat CRM, empower businesses to establish direct communication channels and tailor marketing strategies. WeChat Official Accounts provide a branded space for content, while the app's pervasive influence facilitates word-of-mouth marketing. Leveraging these features allows brands to foster personalized interactions, build customer loyalty, and succeed in China's digital landscape.



Know your followers





WeChat CRM can define your followers' source, intention when following your WeChat official account, from the moment the user scanned the dynamic QR codes created by WeChat CRM.



Create user segments and targeted content





WeChat CRM manages the followers' labels and tags based on their interaction with your account and content. Based on these series of tags, we can create targeted content for various segments to bring high value and relevancy to your readers or customers.



Design unique user journeys





WeChat CRM allows the creation of forms and marketing automation. Imagine all the pre-set prompts to be triggered based on the last two steps, be it a birthday wish, a seminar signup reminder, a free voucher redemption, an event admission ticket, etc. You can craft the user journey as you wish, and your team has access to the data collected.



Data Capturing and Analysis





Once a systematic framework is in place for the WeChat CRM system to run long enough, we can do house-keeping, import/export user data and analyse what works well and what doesn't, continue to optimise user experience and CRM automation, and capture more user data through WeChat marketing activities.



How does WeChat CRM boost user engagement and drive lead generation?





I believe in utilizing social CRM to enhance social audience engagement and establish meaningful relationships between brands and WeChat users. It's important to note that WeChat CRM is not only limited to big corporations; even startups can benefit from it. A small investment in a well-executed CRM program can pay off in the long run.



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4 main features





Dynamic QR codes



Generate unlimited QR codes based on scenarios, people, place, time and channels to track and identify user sources, intentions, interests and actions.



Lead Forms



As part of the user journey design, use forms to capture users' data, gained users' authorization and store data with Chinese privacy law compliances. Customized fields will be utilized for user segmentation.



Customer Service



Sales staff will be notified when a WeChat user filled in certain forms and have full access to user profile to convert leads to sales or perform personalized customer services.



Marketing Automation



SocialCRM can screen and filter each groups based on the labels of the followers to trigger pre-set prompts and automations to engage with followers throughout the user journeys.



Why WeChat CRM?



WeChat User Data



Centralised Data Hub links with your WeChat Followers, including touchpoints data, user profiles etc.



WeChat Campaign



Content creation for different segments, scheduling, A/B testing, e.g. survey, raffles, event registrations, report download to drive lead generation



User Insight



User profile entry, labelling, user data and tagging for segmentation and analysis. Lead scoring, remarketing based on users' interests behavior and segmentation



Exclusivity and customised journeys



Profile editing, account binding, gifts/points redemption, loyalty and referral programs.



Chat Bot/Automation
Customer Service



Customised and personalised user journey, enable auto-tagging via user interaction on official account



Business growth



More meaningful events and activities to be created based on data insight to drive brand awareness and business growth.



WeChat CRM Process



Strategy planning



Evaluate the current situation of the official account to understand the needs and how the WeChat CRM tools can be integrated to achieve goals to be defined.



QR codes and forms



Setup SOP for QR codes and forms creation based on business needs and pain points, planning to integrate these elements into WeChat articles.



Project Management



Manage all marketing automation, monitor progress on data collection, operation and leads generations.



WeChat CRM analytics



Periodic reporting on user insight, leads gained, team training and workshop, and WeChat CRM optimization.



Free WECHAT CRM consultation



Are you interested in adapting WeChat CRM to your WeChat account? Get in touch for a 30-minute consultation!










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