Welcome! I am Genie Yip.

With my years of experience in the industry and collaborations with reputable organizations and individual talents, I can assist clients with writing RFPs and SOWs, identifying reliable partners for branding strategy, creative production, technical SEO, media buying and operation, social content creators, influencer MCNs, social media management, and more. I can also help with budget allocation, provide briefs, organize pitching meetings, and select trusted partners to support your business growth.

Consider setting up pilot tests to explore how your brand, products or services and those of your competitors fit the needs of Chinese consumers. I can assist you by recruiting study participants, conducting interviews and focus groups, and performing product testing to gather valuable data and insights. This information will help you develop R&D ideas that prioritize addressing consumer needs and differentiating yourself from existing players in the market.

China has a unique and diverse digital landscape. To ensure that your brand is visible on the right platforms. I can help you in this matter by using local data tools such as social listening to extract valuable data. This will help you understand the channels your brand should be present on and their roles in engaging with the audience. The audit will deliver a comprehensive report and rating on social media, e-commerce, and search engines in China's digital ecosystem, allowing you to compare your brand's performance with best practices or competitors in your category.

With my 5 years of experience focusing on the digital user journey, I am confident I will boost your business with the powerful tool - WeChat CRM, which functions similarly to Hubspot for websites but with even more features when combined with WeChat. It allows for marketing automation, lead generation, user segmentation, and customized user journey design. By using WeChat CRM, you can gain valuable insight and data on your followers and their behaviour on WeChat. If you're interested in learning more about WeChat CRM, please feel free to contact me to schedule a free demo or review some case studies.