Welcome! I am Genie Yip.

With a strong foundation as a multimedia designer, backed by a degree in Digital Graphic Communication and a minor in Marketing, I specialize in crafting websites that perfectly align with your brand identity and business goals. Leveraging over a decade of experience in the digital marketing industry, I use cutting-edge low-code platforms like Squarespace and Wix to deliver professional, user-friendly websites.

Take a look at my portfolio to see the websites I’ve designed and built single-handedly over the years.

From selecting the perfect domain to optimizing your site with SEO and SEM, my comprehensive skill set ensures your online presence drives results.

Consider setting up pilot tests to explore how your brand, products or services and those of your competitors fit the needs of Chinese consumers. I can assist you by recruiting study participants, conducting interviews and focus groups, and performing product testing to gather valuable data and insights. This information will help you develop R&D ideas that prioritize addressing consumer needs and differentiating yourself from existing players in the market.

China has a unique and diverse digital landscape. To ensure that your brand is visible on the right platforms. I can help you in this matter by using local data tools such as social listening to extract valuable data. This will help you understand the channels your brand should be present on and their roles in engaging with the audience. The audit will deliver a comprehensive report and rating on social media, e-commerce, and search engines in China's digital ecosystem, allowing you to compare your brand's performance with best practices or competitors in your category.

With my 5 years of experience focusing on the digital user journey, I am confident I will boost your business with the powerful tool - WeChat CRM, which functions similarly to Hubspot for websites but with even more features when combined with WeChat. It allows for marketing automation, lead generation, user segmentation, and customized user journey design. By using WeChat CRM, you can gain valuable insight and data on your followers and their behaviour on WeChat. If you're interested in learning more about WeChat CRM, please feel free to contact me to schedule a free demo or review some case studies.